At the second edition of Future2Tech, AmCham Albania brought into focus the leading role of the United States in Artificial Intelligence, connecting the Albanian business community with advanced American experiences and practices. Through this event, AmCham reaffirmed its role as a promoter of innovative U.S. models in support of business development in Albania.
Through the expertise of its panelists, AmCham presented a comprehensive approach to AI, addressing not only the practical benefits of this technology but also its legal and ethical dimensions. AmCham’s Executive Director, Neritan Mullaj, emphasized the important role of the Digital Business Committee in promoting best practices, particularly U.S. experience and models.
In his remarks, AmCham President Grant Van Cleve highlighted that American companies lead global development in the field of AI and that their experience is being shared with the Albanian business community through AmCham’s forums. According to him, this transfer of knowledge will help Albanian businesses strengthen their capacities, improve competitiveness, and align more rapidly with European innovation and technology standards.
The session was moderated by Gerti Boshnjaku and enriched with the contributions of panelists: Genti Daci, CEO of MADCOM and Chair of the Digital Committee; Adriana Myftari from InfoSoft; and Alban Avdulla from Halimi Law & Tax.
A key highlight of the event was the presentation by Adriana Myftari of InfoSoft, showcasing cutting-edge AI applications in critical business areas such as Human Resources and Cybersecurity. As a local partner of Microsoft, InfoSoft leverages platforms like Microsoft Copilot in Power BI to develop AI modules that significantly streamline business processes and increase efficiency. This is a clear example of how collaboration with U.S. companies brings advanced practices that can be successfully adopted in Albania.
Meanwhile, Alban Avdulla from Halimi Law & Tax offered an in-depth legal analysis of AI use in business practices, comparing European and U.S. approaches. He noted that the European Union is focusing on building a strong regulatory framework to mitigate risks through specific instruments such as the EU AI Act, the Data Act, and the Data Governance Act — aiming to ensure transparency and security but also imposing certain limitations.
The United States, on the other hand, follows a more flexible and forward-looking model. Through tools such as the AI Blueprint and AI Action Plan, the U.S. is building a clear, industry-driven strategy, combining self-regulation with tailored rules for different sectors. As Avdulla emphasized, this approach creates a favorable environment for innovation, serving as a guide on how AI can be used responsibly without hindering progress.
During the forum, the Chair of the Digital Committee, Genti Daci, presented the results of a survey conducted with 155 Albanian companies, offering a clear picture of the current perception and use of AI in the country.
Key findings included:
- 46.7% of Albanian businesses are developing AI strategies, signaling a strong trend toward integrating new technologies.
- 56.1% view AI as an opportunity rather than a risk, indicating a significant shift in business mindset.
- AI is already being widely used in practical fields such as HR, marketing, and advanced analytics, delivering tangible improvements in efficiency.
- Businesses identify the lack of a clear legal and ethical framework as one of the main challenges to sustainable and transparent AI adoption.
Through forums like Future2Tech, AmCham aims to build bridges between the private sector, institutions, and experts, equipping businesses with knowledge, ideas, and practical guidance on both the opportunities and challenges of Artificial Intelligence.
