At the Future2Tech Fair, the American Chamber of Commerce brought together top experts for a constructive discussion on the impact of Artificial Intelligence (AI) and the challenges businesses face in becoming competitive in a new era driven by generative AI.
Moderated by Linda Shomo, Chairwoman of the Digital Business Committee, the forum aimed to shed light on how AI is revolutionizing industries, while addressing the opportunities and challenges for Albanian businesses. AmCham Executive Director, Neritan Mullaj, highlighted the Chamber’s commitment to adopting cutting-edge technologies to support businesses, with a special emphasis on innovations from the U.S.
The panelists, combining experience and critical insights, explored how businesses can leverage AI to improve efficiency, while tackling the pressing need to train the workforce for these new technological advancements. The panel featured key industry leaders including Balazs Revesz, CEO of Vodafone Albania; John Guziak from Deloitte Albania & Kosovo; Gjergji Guri, CEO of Facilization; and Migena Schroeder from Holberton School.
Vodafone’s AI journey, which began in 2016 with an investment covering 216 functions, has delivered significant results in key areas such as marketing, operations, procurement, and human resources. Balazs Revesz explained the transformative impact AI has had on these departments. From the IT industry perspective, Gjergji Guri shared how his company has recently applied AI innovations in development and documentation processes, leading to significant product quality improvements, alongside efforts to boost human capital.
John Guziak from Deloitte Albania & Kosovo expanded on the critical topic of workforce development, emphasizing that understanding AI’s impact on the labor force is essential for reimagining job roles and improving the overall workforce. He noted that businesses now face the challenge of fostering a culture where AI and human intelligence can operate in harmony.
This was echoed by Migena Schroeder from Holberton School, who stressed that educational institutions have a vital role in preparing future generations—not only as users of technology but as thinkers who can apply these innovations meaningfully in their lives.
The American Chamber also conducted a survey among its business community on AI adoption and application. Linda Shomo, CEO of Easy Pay and Chairwoman of the Digital Business Committee, presented the findings, which highlighted how businesses are utilizing AI, adopting new trends, and training their staff.
In closing, the panelists were unanimous in their belief that the future belongs to technology, but it is the human element that will ultimately shape that future.
