Catalyst Story Institute has once again brought Albania to the attention of producers, executive leaders, and professionals from Hollywood’s global film industry, who are currently visiting the country as part of a regional tour organized by Catalyst across the Balkans.
One of the key meetings on their agenda was held with the American Chamber of Commerce, where representatives of renowned Hollywood productions such as Dune, Wednesday, Pacific Rim, Godzilla, Ferrari, Sonic the Hedgehog 3, Pokémon, and Maleficent engaged in a highly insightful discussion with AmCham leadership. The conversation focused on Albania’s geographic and demographic characteristics, as well as the opportunities offered by a young and emerging workforce that position the country as a competitive destination. The discussion was guided by Catalyst’s leadership, with Mr. Philip Gilpin highlighting to industry representatives the tangible advantages Albania offers not merely as a destination with favorable and diverse landscapes, but more importantly as a country that combines incentive-based policies with a well-educated new generation ready to professionalize and contribute to the growth of the film industry.
The Executive Director of the American Chamber of Commerce, Neritan Mullaj, together with Vice President Rexhino Cekrezi, expressed strong openness and cooperation toward advancing this initiative through structured engagement with state institutions. The aim is to help shape a legal and regulatory framework that facilitates the operations of the film industry while supporting the interest of global companies in considering Albania as a viable destination. This investment and promotional opportunity for the country also creates a ripple effect of benefits across other sectors, and the American Chamber can play a key role in informing and engaging member companies from tourism, transportation, agribusiness, and the services sector with the film industry.
