Industria e reklamave dhe marketingut n\u00eb Shqip\u00ebri po zgjerohet me ritme t\u00eb paprecedent\u00eb. Gjat\u00eb viteve t\u00eb fundit, agjencia \u00ebsht\u00eb shnd\u00ebrruar n\u00eb nj\u00eb sektor shqipfol\u00ebs q\u00eb po merr kredi p\u00ebrtej kufijve. Kjo \u00ebsht\u00eb p\u00ebr shkak t\u00eb rritjes s\u00eb interesit t\u00eb sip\u00ebrmarr\u00ebsve p\u00ebr t\u00eb arritur tek konsumator\u00ebt shqiptar\u00eb p\u00ebrmes buxheteve t\u00eb dedikuara t\u00eb marketingut. Sfida e qen\u00ebsishme q\u00eb ka shqet\u00ebsuar agjencit\u00eb m\u00eb profesionale n\u00eb Shqip\u00ebri \u00ebsht\u00eb vendosja dhe mbajtja e standardeve t\u00eb cil\u00ebsis\u00eb s\u00eb lart\u00eb. Disa prej tyre kan\u00eb zhvilluar aft\u00ebsi dhe njohuri t\u00eb r\u00ebnd\u00ebsishme q\u00eb vler\u00ebsohen v\u00ebrtet n\u00eb garat dhe festivalet nd\u00ebrkomb\u00ebtare. Nd\u00ebr to renditet Agjencia VATRA me seli n\u00eb Tiran\u00eb. VATRA ka qen\u00eb koh\u00ebt e fundit konkurrente n\u00eb nj\u00eb nga festivalet m\u00eb prestigjioze n\u00eb industrin\u00eb e komunikimit: Festivali i Lisbon\u00ebs AD. Ky konkurs vjetor mir\u00ebpret punimet dhe projektet e realizuara nga agjencit\u00eb mbar\u00ebbot\u00ebrore, duke mb\u00ebshtetur k\u00ebshtu nj\u00eb klim\u00eb shum\u00eb konkurruese. VATRA \u00ebsht\u00eb nj\u00eb nga agjencit\u00eb m\u00eb t\u00eb hershme t\u00eb komunikimit dhe marketingut n\u00eb Shqip\u00ebri. E themeluar nga Gerton Bejo n\u00eb vitin 2003, nj\u00eb dizajner i vjet\u00ebr dhe nj\u00eb pionier marketingu, agjencia ka festuar s\u00eb fundmi 18 vjetorin e saj n\u00eb tregun shqiptar. Gjat\u00eb 18 viteve, VATRA ka b\u00ebr\u00eb nj\u00eb diversifikim mbres\u00ebl\u00ebn\u00ebs t\u00eb tipologjive t\u00eb sh\u00ebrbimeve dhe ka synuar tregun m\u00eb t\u00eb madh. Nd\u00ebrsa flasim, VATRA po u sh\u00ebrben 55 milion\u00eb njer\u00ebzve n\u00eb Ballkanin Per\u00ebndimor, duke u b\u00ebr\u00eb k\u00ebshtu m\u00eb e dukshme n\u00eb Kosov\u00eb, Serbi dhe Maqedonin\u00eb e Veriut. E gjith\u00eb kjo i atribuohet angazhimit dhe strategjis\u00eb s\u00eb saj mjaft ambicioze! P\u00ebr sa i p\u00ebrket projekteve t\u00eb realizuara gjat\u00eb k\u00ebtyre 18 viteve, VATRA ka bashk\u00ebpunuar me m\u00eb shum\u00eb se 300 klient\u00eb t\u00eb shum\u00ebfisht\u00eb nga industri t\u00eb ndryshme dhe ka p\u00ebrfunduar me sukses m\u00eb shum\u00eb se 1550 projekte. <\/p>\n\n\n\n
Festivali Ad Lisbon\u00ebs <\/em> <\/p>\n\n\n\n Z. Bejo u krenua kur konfirmoi se agjencia e tij duhej t\u00eb nd\u00ebrmerrte k\u00ebt\u00eb sip\u00ebrmarrje t\u00eb madhe, e cila mund ta ve\u00e7onte at\u00eb nga mij\u00ebra agjenci komunikimi shqiptare dhe nd\u00ebrkomb\u00ebtare. Prandaj, n\u00eb p\u00ebrvjetorin e saj t\u00eb 18-t\u00eb, VATRA e konsideroi mjaft t\u00eb p\u00ebrshtatshme t\u00eb konkurronte n\u00eb Festivalin e Gjasht\u00eb t\u00eb Reklamave t\u00eb Lisbon\u00ebs, n\u00eb nj\u00eb p\u00ebrpjekje p\u00ebr t\u00eb gjetur veten e saj t\u00eb v\u00ebrtet\u00eb: A jemi v\u00ebrtet nj\u00eb kompani solide q\u00eb \u00ebsht\u00eb gati t\u00eb hidhet n\u00eb tregun nd\u00ebrkomb\u00ebtar? Rezultati ishte befasues p\u00ebr t\u00eb gjith\u00eb dhe befasues p\u00ebr agjencin\u00eb. Para ceremonis\u00eb s\u00eb ndarjes s\u00eb \u00e7mimeve, VATRA ishte n\u00eb top 21 t\u00eb list\u00ebs p\u00ebrfundimtare, s\u00eb bashku me dinosaur\u00ebt e industris\u00eb s\u00eb komunikimit dhe gjigant\u00ebt global\u00eb n\u00eb lidhje me historin\u00eb dhe buxhetin si Havas Lindja e Mesme, McCann Brasil, MediaMonks Portugal, VMLY&RX, LLYC, FCB Lisboa, Euro M., Too Good to Go, Holm Komunikation etj. Paneli i juris\u00eb i p\u00ebrb\u00ebr\u00eb nga profesionist\u00eb nd\u00ebrkomb\u00ebtar\u00eb p\u00ebrzgjodhi 5 projekte t\u00eb VATRA-s p\u00ebr t\u00eb kaluar n\u00eb finale. Po i nj\u00ebjti panel jurie i vler\u00ebsoi t\u00eb denj\u00eb vet\u00ebm 50 projekte nga 1000 p\u00ebr t\u00eb arritur n\u00eb finale. <\/p>\n\n\n\n Agjensia Vatra zgjidhet finaliste e festivalit te reklamave te Lisbones <\/em> <\/p>\n\n\n\n N\u00eb finale nuk u shfaq agjencia q\u00ebndrore e Tiran\u00ebs n\u00eb tre vendet e para p\u00ebr t\u00eb konkurruar p\u00ebr totemin e festivalit – korbin e art\u00eb. Megjithat\u00eb, stafi i agjencis\u00eb e mir\u00ebpriti rezultatin, sepse t\u00eb qenit n\u00eb mesin e finalist\u00ebve me 5 projekte ishte nj\u00eb tregues se VATRA meriton shum\u00eb m\u00eb tep\u00ebr. Agjencia ka potencialin e plot\u00eb krijues dhe strategjik p\u00ebr t\u00eb konkurruar me kompani t\u00eb nivelit t\u00eb nj\u00ebjt\u00eb ose t\u00eb nivelit m\u00eb t\u00eb lart\u00eb. Stafi u ndje krenar p\u00ebr 5 projektet e r\u00ebnd\u00ebsishme, t\u00eb porositura nga klient\u00eb t\u00eb r\u00ebnd\u00ebsish\u00ebm si Selita Water, Wiseword Group, Drupa Caff\u00e8, K\u00ebshilli i Bashk\u00ebpunimit Rajonal, Visa dhe Mastercard, t\u00eb cil\u00ebt p\u00ebrfundimisht arrit\u00ebn t\u00eb k\u00ebnaqnin nj\u00eb panel jurie prej 14 stilist\u00ebsh, skenarist\u00ebsh ose regjisor\u00eb nga n\u00eb t\u00eb gjith\u00eb bot\u00ebn. Si\u00e7 thot\u00eb zoti Bejo, \u201c\u00ebsht\u00eb jasht\u00ebzakonisht e r\u00ebnd\u00ebsishme q\u00eb agjencit\u00eb shqiptare si VATRA t\u00eb marrin pjes\u00eb n\u00eb konkurse dhe festivale nd\u00ebrkomb\u00ebtare\u201d. Ai rriti agjencin\u00eb ton\u00eb, p\u00ebrmir\u00ebsoi marr\u00ebdh\u00ebniet me klient\u00ebt, sepse ata jan\u00eb t\u00eb sigurt p\u00ebr rezultatin e pritur, por m\u00eb e r\u00ebnd\u00ebsishmja, \u00ebsht\u00eb e mir\u00eb p\u00ebr industrin\u00eb dhe vendin\u201d. <\/p>\n","protected":false},"excerpt":{"rendered":" Industria e reklamave dhe marketingut n\u00eb Shqip\u00ebri po zgjerohet me ritme t\u00eb paprecedent\u00eb. Gjat\u00eb viteve t\u00eb fundit, agjencia \u00ebsht\u00eb shnd\u00ebrruar n\u00eb nj\u00eb sektor shqipfol\u00ebs q\u00eb po merr kredi p\u00ebrtej kufijve. Kjo \u00ebsht\u00eb p\u00ebr shkak t\u00eb rritjes s\u00eb interesit t\u00eb sip\u00ebrmarr\u00ebsve p\u00ebr t\u00eb arritur tek konsumator\u00ebt shqiptar\u00eb p\u00ebrmes buxheteve t\u00eb dedikuara t\u00eb marketingut. Sfida e qen\u00ebsishme […]<\/p>\n","protected":false},"author":5,"featured_media":29908,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"none","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","inline_featured_image":false,"footnotes":""},"categories":[335],"tags":[],"class_list":["post-29912","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lajme-nga-antaret","post-wrapper","thrv_wrapper"],"acf":[],"_links":{"self":[{"href":"https:\/\/amcham.com.al\/sq\/wp-json\/wp\/v2\/posts\/29912","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/amcham.com.al\/sq\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/amcham.com.al\/sq\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/amcham.com.al\/sq\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/amcham.com.al\/sq\/wp-json\/wp\/v2\/comments?post=29912"}],"version-history":[{"count":0,"href":"https:\/\/amcham.com.al\/sq\/wp-json\/wp\/v2\/posts\/29912\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/amcham.com.al\/sq\/wp-json\/wp\/v2\/media\/29908"}],"wp:attachment":[{"href":"https:\/\/amcham.com.al\/sq\/wp-json\/wp\/v2\/media?parent=29912"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/amcham.com.al\/sq\/wp-json\/wp\/v2\/categories?post=29912"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/amcham.com.al\/sq\/wp-json\/wp\/v2\/tags?post=29912"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}