{"id":102070,"date":"2026-04-09T12:22:50","date_gmt":"2026-04-09T10:22:50","guid":{"rendered":"https:\/\/amcham.com.al\/leveraging-amchams-tourism-committee-expertise-to-drive-regional-competitiveness\/"},"modified":"2026-04-09T12:27:20","modified_gmt":"2026-04-09T10:27:20","slug":"ekspertiza-e-komitetit-te-turizmit-ne-amcham-per-forcimin-e-konkurrueshmerise-ne-rajon","status":"publish","type":"post","link":"https:\/\/amcham.com.al\/sq\/ekspertiza-e-komitetit-te-turizmit-ne-amcham-per-forcimin-e-konkurrueshmerise-ne-rajon\/","title":{"rendered":"Ekspertiza e Komitetit t\u00eb Turizmit n\u00eb AmCham p\u00ebr forcimin e konkurrueshm\u00ebris\u00eb n\u00eb rajon."},"content":{"rendered":"\n<p><strong><em>Elvis Kotherja, Kryetar i Komitetit t\u00eb Turizmit dhe Mikpritjes <\/em><\/strong><strong><em><\/em><\/strong><\/p>\n\n\n\n<p>Pesha e sektorit t\u00eb turizmit n\u00eb ekonomin\u00eb e vendit po konsolidohet gjithnj\u00eb e m\u00eb shum\u00eb si nj\u00eb forc\u00eb dominuese. N\u00eb k\u00ebt\u00eb kontekst, Komiteti i Turizmit dhe Mikpritjes n\u00eb&nbsp; Dhom\u00ebn Amerikane po synon t\u00eb revitalizoj\u00eb njohurit\u00eb dhe ekspertiz\u00ebn e an\u00ebtar\u00ebve t\u00eb tij, p\u00ebr t\u00eb ndikuar orientimin strategjik t\u00eb k\u00ebtij sektori. I p\u00ebrb\u00ebr\u00eb nga disa prej kompanive m\u00eb t\u00eb njohura dhe me p\u00ebrvoj\u00eb n\u00eb industri, ky Komitet mb\u00ebshtetet n\u00eb&nbsp; ekspertiz\u00ebn e thell\u00eb, perspektiv\u00ebn nd\u00ebrkomb\u00ebtare dhe vizionin afatgjat\u00eb p\u00ebr t\u00eb&nbsp; kontribuar n\u00eb hartimin e politikave q\u00eb synojn\u00eb transformimin e turizmit shqiptar n\u00eb nj\u00eb sektor t\u00eb mir\u00ebfillt\u00eb konkurrues n\u00eb rajon dhe lokomotiv\u00ebn e ekonomis\u00eb shqiptare.<\/p>\n\n\n\n<p>P\u00ebrmes&nbsp; angazhimit dhe dialogut me institucionet publike, Komiteti u p\u00ebrfshi n\u00eb procesin e p\u00ebrgatitjes s\u00eb nj\u00eb \u201cPosition Paper\u201d,&nbsp; si nj\u00eb dokument strategjik q\u00eb pasqyron nevojat reale t\u00eb tregut dhe ofron zgjidhje konkrete p\u00ebr zhvillimin e q\u00ebndruesh\u00ebm t\u00eb turizmit. Ky dokument nuk p\u00ebrb\u00ebn thjesht nj\u00eb analiz\u00eb, por ofron rekomandime p\u00ebr t\u00eb nxitur nj\u00eb reform\u00eb t\u00eb thell\u00eb duke u mb\u00ebshtetur n\u00eb p\u00ebrvoj\u00ebn e drejtp\u00ebrdrejt\u00eb t\u00eb kompanive an\u00ebtare q\u00eb operojn\u00eb n\u00eb terren dhe sjellin mendimin praktik dhe modelet m\u00eb t\u00eb mira nd\u00ebrkomb\u00ebtare.<\/p>\n\n\n\n<p>N\u00eb k\u00ebt\u00eb kuad\u00ebr, vizioni i paraqitur m\u00eb posht\u00eb p\u00ebr Strategjin\u00eb Afatgjat\u00eb t\u00eb Zhvillimit t\u00eb Turizmit synon t\u00eb adresoj\u00eb sfidat kryesore dhe t\u00eb p\u00ebrcaktoj\u00eb drejtimet konkrete p\u00ebr ta b\u00ebr\u00eb Shqip\u00ebrin\u00eb nj\u00eb destinacion t\u00eb q\u00ebndruesh\u00ebm dhe konkurrues n\u00eb rajon.<\/p>\n\n\n\n<p>Shtylla e par\u00eb dhe m\u00eb kryesorja e k\u00ebsaj strategjie \u00ebsht\u00eb kualifikimi i fuqis\u00eb pun\u00ebtore. Sot, nevoja p\u00ebr punonj\u00ebs t\u00eb kualifikuar \u00ebsht\u00eb imediate, prandaj k\u00ebrkohet q\u00eb institucionet shtet\u00ebrore t\u00eb ushtrojn\u00eb nj\u00eb kontroll rigoroz mbi cil\u00ebsin\u00eb e m\u00ebsimdh\u00ebnies n\u00eb entet publike dhe private. Procesi i t\u00eb m\u00ebsuarit ka p\u00ebsuar ndryshime rr\u00ebnj\u00ebsore; ai tashm\u00eb \u00ebsht\u00eb nj\u00eb g\u00ebrshetim midis teoris\u00eb, praktik\u00ebs reale n\u00eb sisteme dixhitale dhe aplikimit direkt n\u00eb pun\u00eb. Kompanit\u00eb q\u00eb kan\u00eb investuar n\u00eb krijimin e akademive t\u00eb tyre po sigurojn\u00eb nj\u00eb t\u00eb ardhme t\u00eb q\u00ebndrueshme p\u00ebr veten dhe sektorin. Ky model i ri edukimi garanton q\u00eb njohurit\u00eb e marra t\u00eb jen\u00eb n\u00eb p\u00ebrputhje me k\u00ebrkesat e tregut global.<\/p>\n\n\n\n<p>Shtylla e dyt\u00eb p\u00ebrb\u00ebhet nga produktet turistike, t\u00eb cilat jan\u00eb rezultat i drejtp\u00ebrdrejt\u00eb i njer\u00ebzve t\u00eb kualifikuar. N\u00eb sektorin privat, roli i financier\u00ebve dhe krijuesve t\u00eb t\u00eb ardhurave \u00ebsht\u00eb vendimtar, duke p\u00ebrdorur teknologjin\u00eb n\u00eb m\u00ebnyr\u00eb perfekte p\u00ebr t\u00eb menaxhuar \u00e7mimet dhe shitjet n\u00eb \u00e7do koh\u00eb. Inovacioni teknologjik duhet t\u00eb jet\u00eb i pranish\u00ebm n\u00eb \u00e7do qeliz\u00eb t\u00eb biznesit p\u00ebr t\u00eb maksimizuar eficenc\u00ebn. Paralelisht, sektori publik dhe institucionet e promovimit duhet t\u00eb orientojn\u00eb strategjit\u00eb e tyre drejt tregjeve prioritare p\u00ebr dhjet\u00eb vitet e ardhshme, duke u b\u00ebr\u00eb udh\u00ebheq\u00ebs t\u00eb marketingut strategjik. \u00cbsht\u00eb e r\u00ebnd\u00ebsishme q\u00eb t\u00eb krijohen oferta unike q\u00eb diferencojn\u00eb Shqip\u00ebrin\u00eb nga konkurrent\u00ebt tan\u00eb fqinj\u00eb.<\/p>\n\n\n\n<p>Pika e tret\u00eb dhe p\u00ebrfundimtare bazohet te formalizimi, standartizimi dhe turizmi gjith\u00ebvjetor. N\u00eb thelb t\u00eb k\u00ebtij vizioni q\u00ebndron q\u00ebndrueshm\u00ebria, ku ndjekja e procedurave t\u00eb UN Tourism p\u00ebr standartet e destinacionit mbetet objektivi yn\u00eb kryesor. Ne duhet t\u00eb synojm\u00eb nj\u00eb model q\u00eb mbron burimet tona natyrore dhe kulturore, duke siguruar nj\u00eb zhvillim q\u00eb zgjat n\u00eb koh\u00eb.&nbsp;<\/p>\n\n\n\n<p>AmCham dhe Komiteti i Turizmit dhe Mikpritjes jan\u00eb n\u00eb faz\u00ebn finale t\u00eb shpalljes s\u00eb &#8220;Position Paper&#8221;, nj\u00eb dokument q\u00eb do t\u00eb sh\u00ebrbej\u00eb si udh\u00ebrr\u00ebfyes p\u00ebr vendosjen e standarteve dhe implementimin e nj\u00eb zhvillimi afatgjat\u00eb, t\u00eb thelluar dhe gjith\u00ebp\u00ebrfshir\u00ebs. Ky dokument do t\u00eb jet\u00eb nj\u00eb thirrje p\u00ebr veprim p\u00ebr t\u00eb gjith\u00eb aktor\u00ebt e p\u00ebrfshir\u00eb n\u00eb k\u00ebt\u00eb industri jetike, q\u00eb sektori t\u00eb formalizohet, ligj\u00ebrohet dhe t\u00eb implementohet plot\u00ebsisht.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Elvis Kotherja, Kryetar i Komitetit t\u00eb Turizmit dhe Mikpritjes Pesha e sektorit t\u00eb turizmit n\u00eb ekonomin\u00eb e vendit po konsolidohet gjithnj\u00eb e m\u00eb shum\u00eb si nj\u00eb forc\u00eb dominuese. N\u00eb k\u00ebt\u00eb kontekst, Komiteti i Turizmit dhe Mikpritjes n\u00eb&nbsp; Dhom\u00ebn Amerikane po synon t\u00eb revitalizoj\u00eb njohurit\u00eb dhe ekspertiz\u00ebn e an\u00ebtar\u00ebve t\u00eb tij, p\u00ebr t\u00eb ndikuar orientimin strategjik [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":102066,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"none","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","inline_featured_image":false,"footnotes":""},"categories":[333,320],"tags":[],"class_list":["post-102070","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogu","category-publikimet","post-wrapper","thrv_wrapper"],"acf":[],"_links":{"self":[{"href":"https:\/\/amcham.com.al\/sq\/wp-json\/wp\/v2\/posts\/102070","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/amcham.com.al\/sq\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/amcham.com.al\/sq\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/amcham.com.al\/sq\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/amcham.com.al\/sq\/wp-json\/wp\/v2\/comments?post=102070"}],"version-history":[{"count":0,"href":"https:\/\/amcham.com.al\/sq\/wp-json\/wp\/v2\/posts\/102070\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/amcham.com.al\/sq\/wp-json\/wp\/v2\/media\/102066"}],"wp:attachment":[{"href":"https:\/\/amcham.com.al\/sq\/wp-json\/wp\/v2\/media?parent=102070"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/amcham.com.al\/sq\/wp-json\/wp\/v2\/categories?post=102070"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/amcham.com.al\/sq\/wp-json\/wp\/v2\/tags?post=102070"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}